How Athena Transformed Employee Retention with an In-House MBA

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Athena

Headquarters:

Global

Employees:

3000+

Industry:

Tech & Services

Stage:

“Giving our employees the chance to earn an MBA while working at Athena has made a huge difference in retention and performance. With so much turnover in the industry and many applicants jumping jobs every six months, we knew we needed a way to keep talent long-term. Partnering with Woolf helped us create a curriculum that supports our business goals while giving employees the skills to grow and advance with the company.”

Eliot Gattegno

CLO - Athena

About

Tech companies burn through talent. Smart, ambitious people join, learn quickly, and move on. It’s the norm, especially in outsourcing, where six-month job hopping isn’t uncommon. Athena saw this firsthand. To grow, they needed a way to keep their best people longer.
The answer? Give them something they’d stay for. Not just a raise or a better title, but something that actually made them better: an accredited MBA. Instead of losing employees to career moves, Athena made career growth part of the company itself.

Problem

Retention in a Fast-Turnover Industry

Athena is in a hyper-competitive space: global tech and services. Hiring great people wasn’t the issue; keeping them was. Without a structured path to develop their skills, employees left for the next opportunity. Athena needed a long-term play, one that made staying more valuable than leaving.

Results

Retention, Revenue, and Reputation

The impact was immediate:

  • Retention shot up. Employees who might have left in six months now had a clear reason to stay for three years or more.
  • Revenue followed. More skilled employees meant better execution, new product offerings, and stronger market positioning.

Athena became an employer of choice. The program gave them a unique advantage in hiring, attracting ambitious people who valued both work experience and education.

Athena

The Bigger Picture:

Athena didn’t just solve a problem, they flipped the script. Instead of treating education as a perk, they made it a core part of the company. The result was impressive - 3,000 employees enrolled, a more skilled workforce, and a competitive edge that’s hard to replicate. In a world where talent moves fast, Athena found a way to make staying the smarter move. And in the process, they turned education into their greatest advantage.

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